CYBERJAYA, 18 JANUARY 2016. “The campaign
was launched to recognize trusted workshops in Malaysia as part of MAI’s effort
to modernize and improve the services in the automotive aftermarket sector”,
said Dato Mohamad Madani Sahari, Malaysia Automotive Institute Chief Executive
Officer. “There are RM5,000 prizes to be
won by the public and as well as the car workhops.
1)
The Grand cash prize RM1,000 will be awarded to
the public that successfully introduced the most workshops. The first runner-up
will win Cash Prize RM500 and 2nd Runner up cash prize RM300.
2)
The public that shared his/her selfie infront of
the referred workshops on either Facebook or Instagram with a hashtag:
#carbengkelworkshop and have the most like will win cash prize RM300 each
(Facebook and Instagram), RM200 for 1st runner-up and RM100 for 2nd
Runner up.
3)
Workshop that is referred the most on facebook
and Instagram will win RM1,000 advertising credit on CarBengkel.
4)
There are many drivers in Malaysia with their
own trusted mechanics and workshops and there are more drivers, mostly ladies
whom are completely ignorant on where to bring their car for service or repair.
With this campaign, we can enroll more trusted workshops in addition to the the
2,800 workshops that had already registered with CarBengkel mobile application for
the benefits of other drivers.
5)
There are 15,000 car workshops registered with
local authorities nationwide servicing more than 23 million vehicles on the
road.
6)
Public can introduce any car workshop, tyre
outlets, accessories shop as well as tow truck.
7)
All workshops introduced will received a
sponsored CarBengkel training on how to increase traffic & profit and a credit
worth RM1,000 for advertisement on CarBengkel.
8)
Public can also refer any OEM authorized
workshop such as Proton, Perodua, Toyota, Honda, Nissan or any other OEM
authorised workshops to cater to more than 2million cars on the road that is
still under the manufacturer’s warranty.
9)
This campaign is launched in conjunction with
the forthcoming Chinese New Year festive season as we expect many will visit
the workshop for their car maintenance and repair before going on holiday. This
is the best time for the public to refer the respective workshops.
10)
CarBengkel mobile application provides a more
convenient way to service, repair and/or obtained a cost estimate for any
repair or spare parts. This will enable the public to save time, reduce expenses
for car maintenance and have a better experience dealing with mechanics and
workshops.
11)
In 2015, CarBengkel won the prestigious VISA
Retail Innovation Award in December, selected as Top 7 best startup at the SME
Innovation Challenge and won Top 5 best at the Echelon Thailand.
12)
Expenses for car maintenance are never budgeted by
any household unlike housing and car loan and can be a big burden to the
public.
13) Public only need to download CarBengkel App
which is available in three languages (Bahasa Malaysia, English and Mandarin)
and is compatible on both Andriod and iOS handphones and introduce their
favourite workshop by tapping on referral button in the app.
14)
The workshop will then receive an SMS with a link
to download. The workshop needs to tap on the download link and follow a simple
step by step guide to register. Once the workshop had registered, the referral will
get a point.
15)
Those with the most points for successfully
referring the most car workshop, tyre outlets, accessories shop or tow truck combined,
will win RM1,000 cash reward.
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