Proton Holdings Berhad has appointed Abdul Rashid Musa as the new Proton Edar Sdn Bhd Chief Executive Officer with effect from 1 February 2017 replacing Rohime Shafie. Abdul Rashid Musa is the 13th Chief Executive Officer since Proton Edar's inception and the 4th CEO since DRB-Hicom took over Proton.
We officially met the new CEO today on his second day in office to welcome him onboard and to introduce PEDA committee members line-up. Rashid is no stranger to PEDA and the dealers. When he was Proton Chief Technical Officer, we frequently brainstorm and exchange ideas.
Since my first encounter with Rashid, I have always thought he was in the wrong department (in Proton). A man who knew Proton cars inside out, Rashid is more of a sales man than an engineer. The 52 years old, soft spoken but firm gentleman speaks with strong enthusiasm and passion about Proton cars better than the best sales man in Proton.
The fourth in a sibling of 10 has worked at 7 automotive factories before assuming his latest position as the Chief Executive Officer of Proton Edar. Rashid has been with Toyota, Proton, Mitsubishi Japan, Lotus UK, Mercedes-Benz, Suzuki and Volkswagen.
