There were three prominent key factors conveyed by Hisham Othman, 3 weeks after his appointment as Proton Edar's Chief Executive Officer at the first engagement chaired by the new management since DRB-Hicom took over.
First being Integrity. Quoted PESB Chief Executive Officer Hisham Othman, "I am a paid employee and will never take any extra sen other than my paid salary!!". If anyone has any information on any unethical behaviour pertaining to Proton Edar Sdn Bhd, call me!! said Hisham Othman whom then gave out his personal handphone number and email address to all the dealers. This was the second time he repeated this statement. Once, was during PEDA unofficial engagement with Hisham when he adamantly stated that he just cannot comprehend anyone or any employee that tried to make any extra money from the company that feeds them.
Secondly, the dealers should and must always be treated as the Customer! "The dealers are the customer to Proton Edar. PROTON buyer are the dealer's and the end-customer but PESB's immediate customer are the dealers. Dealers will be treated as a customer. Gone were the days when Proton dealer's were being discriminated, managed through threats and forced-allocation (of cars irrespective of bookings and demand).