PROTON EDAR Sdn Bhd has appointed Norzahid Mohd Zahudi as its 10th Chief Executive Officer on 1 October 2014 since its inception in 1995; when Proton Edar was known as USPD (Usaha Sama Proton DRB-HICOM) (11th CEO if we counted Stanley Tan who was the acting CEO after Abbas Mehad). Norzahid is also the fourth Proton Edar Chief Executive Officer since DRB-Hicom took over. Past Proton Edar Chief Executive Officers are as follows:
1. Dato Rashid Rahim
2. Abbas Mehad
3. Stanley Tan (Acting CEO)
4. Datuk Maruan Said
5. Ahmad Tifli Talha
6. Datuk Maruan Said
7. Mohamad Shukor Ibrahim
8. Ahmad Suhaimi
10. Azmi Idris
The majority of Proton Edar Dealers Association Malaysia (PEDA) committee members had served under all the Chief Executive Officers and have gone through two recessions (former EON dealers went through 3 recessions) and various ups and down in PROTON life cycles. Norzahid, 56 years old is not a stranger to the automotive industry nor is he to PROTON EDAR.