There were so much to digest post-PROTON network convention 2011 but one significant difference this year, is in PROTON EDAR's focus in our Sales Advisors. In the history of Proton Edar Sdn Bhd (PESB) or formerly known as USPD, every Chief Executive Officer during every annual network convention would reprimand if not short of threatening the termination of dealers for non-performance except for this year. The message was clear. All 230 showrooms nationwide now will not be terminated.. although there is a small print that says "unless they cannot achieve the target" but the small print is less scary now with a clearer direction forward. The direction forward is in the appointment of competent Sales Advisors. The sales advisors are the actual bloodflow of the brand. With an average 3 cars-sold per sales advisor per month or a total of 4,000 sales advisors employed in the network on the backdrop of 160,000 units of PROTON car sales per year, the number of sales advisors must be reduced.. not by dealers but centrally by PROTON Edar.
(picture- left) Gathering of some of PROTON EDAR-Putrajaya sales advisors for a post-convention briefing and Q&A a day after convention.
All new appointment of Sales Advisors by either the dealers or the branches will be vetted through centrally by PROTON Edar and those that qualify will be appointed by PESB via the issuance of an Identity Number and all the Sales Advisor with any fraud or Criminal Breach of Trust (CBT) or those selling less than 5 cars a month, will be slowly phased-put from the system.
(picture- left) Gathering of some of PROTON EDAR-Putrajaya sales advisors for a post-convention briefing and Q&A a day after convention.
All new appointment of Sales Advisors by either the dealers or the branches will be vetted through centrally by PROTON Edar and those that qualify will be appointed by PESB via the issuance of an Identity Number and all the Sales Advisor with any fraud or Criminal Breach of Trust (CBT) or those selling less than 5 cars a month, will be slowly phased-put from the system.