Dixon first heard of the CHIEF'S ORIGINAL BOOTCAMP (COBC) online and was really tempted to join but could not afford the program at RM299 per month. However, in June 2011 when COBC launched the program "Now everybody can be hot & sexy" ala Airasia Now Everyone can fly, Dixon's dream came true.. Dixon was given the opportunity to try out the world oldest military-inspired, group outdoor personal training program at the COBC.
Prior to trying out the COBC, Dixon had tried all avenues to lost weight and to have a leaner physique with a 6 pack abdoments. Dixon experimented with various dietary program, gym, running, yoga, weight lifting but all attempts were futile without the dream result. At the COBC, Dixon discovered his inner loves for sports in contrast to his childhood nightmare. The enthusiasm in training had motivate Dixon to re-lived his life-time dream of having a 6 pack abs and a leaner physique. When COBC launched the annual 8 Weeks Challenge together with OBC, Australia, Dixon saw and was determined to at least come closer to his dream body. Armed with RM100 entrance fee for the 8 Week Challenge and a commitment of 8 weeks training with COBC, Dixon was ready to rebrand himself.